Concentration Inc – Cracking the publishing world
Five eager students from Turun Norssi IB are cracking the challenge set by Ab Sigillum Oy publishing company. The challenge is to solve a communication problem: how to reach and interact with new potential writers who wish to publish. In other words, solve the accessibility challenge.
With the true IB nature, they’ve come up with multiple plans. However, when the exhaustion hit, it was tricky to formulate new ideas. What they came up is simply genius and inspired by one of our mentors: create a platform which promotes meetings in a creative way. Various workshops have helped them along the road, especially ones by Markus Hangelin and Adam Dorfman, which were mentioned as the best ones. In addition, they were the most memorable ones: opening eyes on branding and entrepreneurship and what they really contain in terms of thinking process, for example.
Experiencing the teaming up and process have been great. They are looking forward on completing the process as well as excited for the upcoming company presentation without forgetting the Eduhack’s pitch competition.